Single-Case Design Essay Example | Topics and Well Written Essays - 500 words

Single-Case Design - Essay Example In the context of this diversity, researchers should be cautious in selecting an appropriate research method. The Single case design method is considered a good example of human studies that has been so called because of the nature of human research and its use of individual samples i.e., only one or few numbers of participants. Gustav Fecner was the first scholar who has used Single case design in 1860 to develop the discipline of psychophysics. During the initial development of this design, Fecner conducted his research on only two participants (himself and his brother). According to Kerlinger and Lee (2000), Fecner is credited with inventing methods that are still used to measure sensory thresholds. According to Kerlinger and Lee (2000), I.P. Pavlov, through his use of this research design, did pioneering work on instrumental conditioning using dogs. Using single cases was the first step, which led to the development and expansion of this method. Single case design encompasses a s et of characteristics that distinguishes it from others. For example, single-case design, or single participant experimental design, is defined as a strategy by which control in experiments over one or just few participants is achieved. That is why the method is sometimes referred to as the N=1 design (Barker, Pistrang, & Elliott, 2002).

Marketing Management Coursework Example | Topics and Well Written Essays - 500 words

Marketing Management - Coursework Example Just like any other industry, banks also have various methods of developing relationships with their customers and personal clients. In banks, customer loyalty remains the cornerstone of the current market conditions. Losing a customer in the banking industry is an absolute mistake especially when fighting with competitors in the market. Some of the common methods in which banks use to develop their ongoing customer relationships include building communication with their personal customers, enhancing customer services, extensive research on their clients and identifying of their customer needs and wants (Kotler & Keller, 2011, p. 173). Additionally, banks also develop their customer relationships by providing full disclosure while interacting with their personal customers. In order to develop relationships with their personal clients, most banks maintain effective financial-driven communication with their clients. Multiple communication systems between the clients and the banks help in creating openness between the customer and the banks. Barclays bank is known for its effective communication with its clients and personal customers. Generally, the bank has established good communication and rapport with its customers hence guaranteeing eagerness of customers doing business with the company. Proper identification of customer needs and wants in banks is usually accomplished by maintaining customer interaction and communication. Additionally, using background research remains important in establishing customer needs and wants. Both approaches help banks in developing relationships with its customers (Kotler & Keller, 2011, p. 67-73). This aspect mostly means focusing on provision of complete answers to customer concerns and queries. The whole process involves honesty during communications and setting reasonable expectations for personal clients. The whole process helps in building